Responsive Web Design
The increasing number of mobile users such as iPhone, iPad and other smartphones or tablets, have created a new requirement in the web design industry: websites should be adapted to these smaller size devices.
Google introduced mobile responsive websites as new quality factor for AdWords campaigns. As a result of this innovation, adds that are optimized for a mobile a website will perform better in AdWords – these adds will generate more traffic at a lower cost.
New web standards for mobile devices.
Since the launch os the new HTML5, CSS3 e jQuery standards, new opportunity windows have arised under web development.
Until then, most websites were using Flash®. Today, Flash® technology has been strongly discontinued mainly due to Apple`s blocking on iPhone and iPad (allegedly because of its unstable and slow performance).
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